eBikes for Florida
Sand, salt, and golf-cart streets. Meet your Murf.
We started building e-bikes to solve a California problem: too much time pedaling to good surf. Ten years later, that fix works just as well on the other coast. Fat tires made for sand don't blink at Florida beaches. Sealed electronics handle the Atlantic and Gulf coasts just fine. From the Panhandle to the Keys, Murf riders are trading in their golf carts for something faster and more fun.
Wide tires for the sand, sealed electronics for the salt air — golf-cart neighborhoods were made for this.
We built our bikes chasing surf on the California coast, but the mission translates to Florida: get outside more, make every ride easier, and put a little extra fun between your legs. Whether you're cruising the boardwalk in Cocoa Beach, running errands around Siesta Key, or replacing the golf cart on 30A, Murf gets you there faster, and looking a lot cooler doing it.
Built for your terrain
Sand, heat, salt air. No problem.
Beach cruising
Fat tires and a low step-through frame make beaches, boardwalks, and sandy lots easy.
Neighborhood errands
Skip the car for the short stuff. A Murf is built to carry a real grocery haul, not just a tote bag.
Built to last
Sealed electronics and marine-grade hardware, backed by our 2-year warranty — humidity and salt spray, not just fresh water.
The lineup
Three bikes, one Florida.
Whatever your ride looks like — beach, errands, or all of it — there's a Murf for it.
Gigi
From $1,995Low step-through, wide tires — made for boardwalks, beach lots, and a slow roll to the marina.
Explore Gigi → See the Gigi →
Alpha ST
From $1,995A step-through daily rider that handles sand, errands, and the long coastal cruise alike.
Explore Alpha ST → See the Alpha ST →
Higgs Cargo
From $2,395440 lb capacity for the grocery run, the kids, and the beach chairs — all in one trip.
Explore Cargo → See the Cargo →★★★★★
“We do a lot of beach hauling. Cooler, umbrella, two kids, the works. I was skeptical a bike could handle all that, but the capacity is no joke. Rolls right through the sand too.”
Your next weekend
Where you can go on a Murf.
Every stop is roughly one charge apart — about 50 miles down the Florida coast.
If it breaks, we're already local
Find your Florida dealer.
Designed in California, serviced right here. Parts, repairs, and real people across 14 Florida dealers — no crating a bike back across the country.
From the shoot
This is Florida on a Murf.
Reviews
Real Florida riders.
★★★★★
“We ride it to the marina every weekend. Two years in the salt air and it still looks new.”
Brett B. — St. Augustine, FL
★★★★★
“Our golf cart neighborhood is basically built for this thing. Groceries, beach chairs, the dog — it hauls it all.”
Florida Man — Sarasota, FL
★★★★★
“Local dealer had it serviced same week. Didn't have to ship anything across the country.”
Megan K. — Deerfield Beach, FL