MURF ELECTRIC BIKES

Privacy Policy

Effective Date: January 1, 2026  |  Last Updated: March 2026

We value the trust you place in Murf Electric Bikes. This Privacy Policy describes what information we collect, how we use it, and the steps we take to protect it. By using our website or services, you agree to the practices described below. If you have questions, please contact us at info@murfelectricbikes.com. Murf Electric Bikes may update this policy from time to time—please revisit this page periodically to stay informed.

 

1. Information We Collect

We collect information in the following ways:

a. Automatically Collected Information

When you visit our website, we automatically collect non-personally identifiable information through cookies and similar technologies, including your IP address, browser type, device type, referring domain, and pages visited. This data is used in aggregate to improve our website and personalize your browsing experience. Cookies do not contain personally identifying or sensitive financial information.

You may control or disable cookies through your browser settings. Note that disabling cookies may limit certain personalized features on our website.

b. Information You Voluntarily Provide

When you make a purchase, create an account, subscribe to marketing, or enter a promotion, we may collect:

Full name, mailing/billing address, and telephone number

Email address and account credentials

Credit card or payment information (transmitted via SSL encryption)

Product preferences, interests, and purchase history

Phone number when you opt into our SMS/text messaging program

c. Information from Third Parties

We may obtain demographic and preference information from third-party data providers to better tailor our products and marketing to your needs. This may include household size, age range, and general interests.

 

2. How We Use Your Information

We use collected information to:

Process and fulfill orders and notify you of order status

Send promotional emails, offers, and updates (where you have opted in)

Send SMS/text marketing messages (where you have explicitly opted in)

Personalize your website and shopping experience

Administer contests, sweepstakes, and surveys

Improve our website, products, and services

Comply with applicable legal obligations

Prevent fraud and protect our customers and business

 

3. SMS / Text Message Marketing

Program Description

By opting into our SMS marketing program, you consent to receive recurring automated marketing text messages from Murf Electric Bikes (including cart reminders, promotions, and order updates) to the mobile number you provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

How We Collect Your Phone Number

Your mobile phone number is collected when you sign up via our website opt-in form, checkout process, or any other enrollment point. We use Klaviyo as our SMS platform provider and data processor.

How We Use SMS Data

To send promotional offers, new product announcements, and exclusive deals

To deliver transactional messages such as order confirmations and shipping updates

To send personalized cart abandonment reminders based on your browsing session

To respond to customer service inquiries submitted via text

Opting Out of SMS Messages

You may opt out of receiving SMS messages at any time by replying to any of our text messages with one of the following keywords:

STOP

END

CANCEL

UNSUBSCRIBE

QUIT

After opting out, you will receive a single confirmation text. No further marketing messages will be sent unless you re-enroll. For help, reply HELP to any message or contact us at info@murfelectricbikes.com.

Supported Carriers

Our SMS program is available through all major U.S. carriers, including but not limited to AT&T, Verizon, T-Mobile, and US Cellular. Murf Electric Bikes and participating carriers are not liable for delayed or undelivered messages.

SMS Data Retention

We retain SMS messaging history and associated data for as long as you participate in the program or as required by applicable law. You may request deletion of your data by contacting us at info@murfelectricbikes.com.

SMS Data Sharing Policy (CTIA Compliance)

We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors in support services, such as customer service. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

 

4. Sharing of Information

Murf Electric Bikes does not sell or rent your personal information to outside marketers. We may share your information only in the following circumstances:

Service Providers: Trusted vendors who assist in operating our website, fulfilling orders, processing payments, or delivering SMS/email communications (including Klaviyo). All providers are contractually required to safeguard your data.

Legal Compliance: When required by law, court order, or government authority, or when we believe disclosure is necessary to protect rights, safety, or property.

Business Transfers: In connection with a merger, acquisition, or sale of all or part of our business, customer information may be transferred as part of that transaction.

Aggregated / De-identified Data: We may share anonymized, aggregated data with advertisers or analytics partners that cannot reasonably identify you.

 

5. Data Security

We maintain physical, technical, and administrative safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Credit card transactions are protected using industry-standard SSL (Secure Socket Layer) encryption. Access to customer data is restricted to employees and service providers with a legitimate business need.

No method of online transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security and do not accept liability for unintentional disclosure.

 

6. Children's Privacy

Murf Electric Bikes does not knowingly collect personal information from children under the age of 13. No part of our website is directed at or structured to attract children under 13. If we become aware that a child under 13 has provided personal information, we will promptly delete it. If you believe a child has submitted information to us, please contact us immediately at info@murfelectricbikes.com.

 

7. Your Choices and Rights

Email Marketing

You may opt out of marketing emails at any time by clicking the 'unsubscribe' link in any email or by contacting us at info@murfelectricbikes.com. Transactional messages (such as order confirmations) will still be sent as necessary to fulfill your orders.

Cookies

You may manage cookie preferences through your browser settings. Opting out of certain cookies may affect your ability to use personalized features on our website.

Targeted Advertising Opt-Out

When you visit our website, cookies and similar technologies may be used by our data partners to associate your activity with your email or home address for targeted advertising. You may opt out of this advertising at: https://app.retention.com/optout

Accessing or Deleting Your Data

You may request access to, correction of, or deletion of your personal information by contacting us at info@murfelectricbikes.com. We will respond to your request within 30 days in accordance with applicable law.

 

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. SMS messaging data is retained for as long as you are enrolled in the program or as required by applicable law.

 

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.

 

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

 

Murf Electric Bikes LLC

Email: info@murfelectricbikes.com

Website: www.murfelectricbikes.com

 

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